Visual Guide to Local SEO

Many people have asked me about how to get their website optimized for Google and the other search engines. SEO is much more then just getting some links to your site, in fact the most important part of the SEO game is getting the on page optimization right. You want to get it right for both the search engines and for your customers at the same time. There is no reason for me to recreate an image explaining on page optimization for you when it's already been done.

<blockquote class="curated_content">Building a winning local website is no simple task. We need content about our business, a blog, location pages, photos and galleries, contact pages and more! All this can quickly overwhelm budgets and plans. So in order to help, we’ve built an info-graphic which attempts to help small business owners, consultants, web designers and local marketers get a better plan.
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Health and Digital Marketing You Need Both

Don’t ever stop learning….

That’s what I always say but I did stop learning. I stopped learning how to eat healthy and how to exercise. Because of that I gained way too much weight. I feel like crap and I know that I must get up and do something but I always get stuck working on the computer for most of the day. Well today that’s going to change, I’m going to get up and do something. Right after I finish checking my rankings and once I find a new expired domain oh and…..

I read this today and thought I would pass it on just in case you’re in the same boat. If you do seo and online marketing I’m sure you can use a few minutes of exercise too.

 

 

Dear friend, one of my philosophies in life is to give myself the best opportunity to maintain a healthy lifestyle. Am I still going to die? Yes!However, it makes a lot of sense to me that while I can, I must give myself the best opportunity to optimize my health which could lead me to saving money in the long run.

Over the years many people asked me how I managed to remain looking so youthful and maintain a slender body. I therefore decided to share my secrets in my ebook 8 Simple Ways to Live a Healthy Abundant Lifestyle with you since I do believe you can also benefit from what I have learnt and implemented as a health program. Today, I am going to share with you two of those insights from that book found on my website.

Often during times of stress, you may unconsciously hold your breath. Yet as you know, breath is essential to oxygenating your mind, body, spirit, and life. Write a note to yourself to breathe, as a reminder of the importance of invigorating yourself with deep and steady breaths. Make trips to places where fresh air is plentiful. You’ll also notice an increase in air quality when you’re near water, such as the beach. Even taking a shower or bath puts you in touch with the positive ions associated with water and air. So, remember to breathe deeply and completely.

Walking, reaping the rewards of exercise doesn’t require strenuous workouts or even trips to the gym. It’s about adding more movement and activity to your life, even in small ways.Sustained walking sessions for a minimum period of thirty to sixty minutes a day, five days a week, with the correct walking posture, reduces health risks and has various overall health benefits, such as reducing the chances of heart disease and anxiety and depression.Life expectancy is also increased even for individuals suffering from obesity or high blood pressure. Walking also increases bone health, especially strengthening the hip bone, lowering the more harmful low-density lipoprotein (LDL) cholesterol and raising the more useful good high-density lipoprotein (HDL) cholesterol. Many people walk as a hobby, and in the post-industrial age it is often enjoyed as one of the best forms of exercise.

So fellow internet marketers, get out there and walk to day so you can keep writing those ads.

See full story on selfgrowth.com

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Do I Need To Optimize My Google Local Listing

 

If you’re the owner of a local business you should be submitting your information everywhere.

Local business is finding that the competition is getting very active in most niches which makes it more difficult to get to the place customers will find you.

It’s getting more and more necessary to either learn how to optimize your listings or get someone who knows how to do it, to do it for you.

I found this on another blog and thought I would share as there is no need to rewrite something that already does the job.

 

 

 

A Google My Business profile is an essential for local SEO.Its free and will enable you to appear in local search results for queries specific to your products or services.

How important is Google My Business for local SEO?
What are the most important things businesses can do to optimise their Google local listings?
What advanced tactics can businesses use to improve local visibility?
17 ways to improve your site search results pages
Five of the most interesting SEM news stories of the week
Mobile marketers are missing out on hyperlocal: report
30 quick and easy SEO tips for small businesses

 

See full story on searchenginewatch.com

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Linking To Another Site Can Hurt

Most people know that links are what helps your site rank higher

in the search engines. It used to be a simple process, get as many links as you can from anywhere. All you had to worry about was getting more links to your site than your competition had.  You could set us software to do it automatically for you, simply insert some spun article set the anchor text and let it go. Well those days ended with Google penalizing sites with links from non relevant or low authority sites. Those sites everyone used to get a link from. You never had to really worry about the links going out from your site. Until now, that is.

The reason Google penalizes you site for some inbound links is because it’s against their rules to use links to manipulate the search results. So now they’re going after you for linking out to sites that are not relevant. That means if you link to a site just they will give you a link in return, that’ against the rules and they’ll penalize you for it.

Here is the whole story and explanation for Google’s Matt Cutts.

If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines.

As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.

Get the whole story here

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SEO Myths Debunked Though Experimentation

In the world of SEO there are a multitude of differing opinions out there on the world wide internet.

A large percentage of those opinions are from people simply talking about things they heard or read from someone else. Unless you belong to a couple of master mind groups you won’t get the information needed to create an informed opinion. What’s needed in SEO to know what works and what doesn’t is testing.  Without testing you won’t know what’s working and what’s not. Those people testing are not going to reveal any of the secrets learned without getting something in return.

I belong to a few of those groups and we pass around information from member to member. This is normally done on closed Facebook groups or forums and they can range in price from 40 dollars per month to 247 per month and when you get to the big leagues, as much as 5000 dollars per month.

Anyway what I wanted to tell you about is this article I saw on one the groups I’m a member of. Over the past few years there have been many changes to SEO if you listen to the mainstream gurus. I laugh a little each time I see that word, it just doesn’t fit for many who are described as one. Anyway, the techniques for getting a page ranked over the years have changed drastically in some cases and most of the changes have come from these so called gurus.

As it turns out, many of the changes should not have been changes because they are still working. The only way to know this is to test.  Cheack out this article about testing that was done here

 

I think you’ll agree with me when I say:

There are MORE misconceptions surrounding SEO

…than almost any other aspect of digital marketing.

And, it’s hardly surprising when you consider there are more than 200 ranking factors, but almost all are shrouded in secret.

Since Google do not (and are never likely to) share the inner workings of their algorithm, how do you know what really works?

How do you decipher the SEO myths from the matter and the hear say from the fact?

You turn to science, that’s what!Read More

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Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.

We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.

You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have you marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals.

Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.

We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.

We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.

We Ensure Proper Website and URL Structuring
We optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword.

We Optimize Your Search Engine Tags
These include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.

We Utilize Social Media and Social Publication
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.

We Build and Attract Natural Links
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.

We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.

We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.

We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.

If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow.

You will never find this level of quality and commitment from other SEO providers in our price range.

We can help you grow your customers and your business today. Call us now or send us a message to schedule your free consultation on SEO.

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SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.

See our Infographic:

 

Here are some Penguin and Panda update-compliant SEO methodologies.

Publish High Quality Content

The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings.

• 72% of B2B marketers use content marketing as part of their overall marketing strategy – BtoB Magazine
• 86% of B2C marketers use content marketing – Content Marketing Institute
• 90% of consumers find custom content useful. – TMG Custom Media
• 90% of CMOs say high quality content has a positive effect on audience attitudes – Custom Content Council
• 79% of marketers say their organizations are shifting to branded content – Forrester
• 72% of marketers rate branded content as more effective than magazine ads – Custom Content Council
• 60% of consumers feel more optimistic about a company after reading onsite custom content – Content Plus

Stamp it with Google+

Google+ Authorship & Publishership
Google+ is not just the search engine giant’s answer to Facebook. Plus is a social layer that connects all your Google activities. Google+ authorship in particular is a powerful SEO tool as it stamps your content on your website or blog with your identity as an author or publisher; and you are given credit for every piece of content you publish. The accumulation of authorship credits helps you to rank higher on search engines.

Google+ is Growing Fast

• Has 359 million monthly active users as of March 2013
• This is way up from 135 million in December 2012
• From only 100 million users in September 2012

Claim your Authored Content
By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results.

Get Indexed Immediately
Content posted on your Google+ will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your posted content in their search results. When your audience engages with your content it will be further advertised to your audience’s network. In this chain reaction, posts have the ability to go viral.

Great Content plus Google+ Influence Search Rankings
High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPs while they are logged in to any Google account.

Blog It!

Create Content and Publish it on your Blog
Blogging revolutionized publishing content on the web and is the mother of social media. It is now, and more than ever, a great tool for providing high quality and fresh content to your target audience and for SEO.

Write informative and engaging posts that people want to read, make use of and share with their friends and you acquire back links without engaging in black hat techniques.

Blogging/Content Generation

• Companies that blog have 97% more inbound links – HubSpot
• 92% of companies who blog multiple times per day have acquired a customer from their blog – HubSpot
• B2B marketers who use blogs generate 67% more leads than those that do not. –InsideView
• Companies that blog receive 434% more indexed pages on average – HubSpot
• Businesses that blog at least 20 times/month get 5x more traffic than those that blog 4 times or less – HubSpot

Do Articles, Press Releases the Right Way

Mass-produced articles and press releases are often tagged as duplicate or poor content, partly due to article spinning, anchor text over optimization and massive submissions. But when implemented the right way, well-written articles and press releases attract the right kind of site visitors.

• 70% of consumers prefer articles over advertisements when it comes to getting to know a company – Content Plus
• 80% of business decision-makers prefer a series of articles over advertisements when it comes to getting information about a company – Content Marketing Institute

Just make sure to AVOID:

• Massive submission of articles and press releases
• Submission to article and press releases farms
• Keyword-rich, overly optimized anchor texts

Use Promotional Copy

Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it’s also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.

• 83% are likely to tell a friend about a company that uses sales promotions, such as special offers, discounts or coupons
• 76% said they have a positive feeling toward a company that offers online sales promotions
• 71% said they are likely to be loyal to a brand that offers online sales promotions
• 66% said online sales promotions improve a company’s image
• 65% said online sales promotions help finalize decisions for undecided buyers

Share It Socially

It’s not enough to create high quality content. You need to share it with the world; make sure everyone sees it so that they can link back to your site and share it with their networks. Social sharing completes the modern SEO methodology of attracting social and natural traffic and links. Social media is beneficial not just to SEO, but also to sales as 90% of users listen to recommendations shared from friends.

• 92% of consumers around the world say they trust online recommendations from friends and family, above all other forms of advertising
• 70% read other experiences
• 65% learn more about businesses, brands, products & services
• 53% compliment brands
• 50% express concerns about brands, products & services — Nielsen
• Users spend 30% of their time online on social channels where content can be shared. – AOL & Nielsen

“Natural and social” SEO focuses on creating high quality content users want to read, use, and share. High quality content can spread naturally across social networks as well as build natural links. This consequently results to higher Google rankings.

Google Penguin and Panda updates are meant to improve Google search results for users. Business owners can do their share in improving the user experience by employing SEO service providers that use natural and social methodology. Quality SEO will result in increased exposure of your website, higher rankings in the search engine, more traffic to your website, and result in more sales for your company.

Call us now or send us a message to schedule your free consultation on SEO.

More of what we do can be seen on the SEO page

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